How can tourism professionals take advantage of all the benefits of international cooperation while minimizing the potentially disastrous risks of failure? Global Alliances in Tourism and Hospitality Management provides empirical research, case studies, and theory to help you make the right decisions about this potentially high-profit strategy. It offers specific, detailed ideas and research on vital topics, including deciding how and when to form alliances, handling multicultural management issues, identifying the basic elements of successfuland not so successfulpartnerships, and ensuring cross-agency cooperation. International in scope, this informative guide will help marketers, managers, and other professionals in the hospitality industry to lower company costs, raise profits, and gain strategic advantages in diversified markets.
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